Editorial Guidelines for Wooten Kimbrough, P.A.

Experienced Orlando Personal Injury Lawyers At Your Service

At Wooten Kimbrough, P.A., we take pride in our deep-rooted history and proven track record in personal injury law, celebrating over 50 years of dedicated service to Central Florida. Our law firm is recognized for its excellence, consistently ranked at the top among Orlando personal injury lawyers in the Best Law Firms report by U.S. News & World Report. 

Our team of board-certified trial attorneys has successfully handled thousands of cases, earning a reputation for securing favorable verdicts and settlements for our clients.


The primary purpose of our editorial content is to educate and empower individuals who have suffered personal injuries or injustices in Florida. By providing detailed, accurate, and engaging content, we aim to clarify the complexities of the legal process, showcase our expertise, and highlight the successful outcomes we have achieved for our clients. 

Our content serves not only to reinforce our visibility as a leading law firm but also to emphasize our dedication to client education and community safety. This approach aligns with our mission to offer reliable guidance and support to those in need of legal assistance.

Contributors & Credentials

Our content is produced by a diverse team of highly qualified contributors, including our founding and senior attorneys, all of whom are recognized leaders in their fields. 

Butch Wooten, our founding partner, brings decades of experience in personal injury law, supported by accolades such as his Fellowship in the American College of Trial Lawyers. Council Wooten, Jr., another key contributor, has been recognized repeatedly in Florida’s Legal Elite. Mike Damaso and Thomas Dennis also bring specific expertise in trial advocacy and insurance litigation, respectively. 

These professionals ensure that all content reflects the depth of experience and the rigorous ethical standards that our firm upholds.

Core Principles

Our content reflects our professionalism and commitment to legal excellence. We prioritize clarity, accessibility, and relevance to ensure our audience understands their rights and options. 

Our editorial content is guided by several core principles:

  • Accuracy: Ensuring all information is factually correct and up-to-date.
  • Clarity: Making complex legal concepts accessible to a general audience.
  • Relevance: Addressing the concerns and questions most pertinent to our audience.
  • Compassion: Recognizing the sensitive nature of our clients’ situations and addressing them with empathy.
  • Integrity: Upholding the highest ethical standards in all our communications.

Our human-first approach ensures that our communications are genuine and relatable, fostering a sense of trust and reliability with our clients.

Editorial Control

Editorial control is exercised with rigorous oversight from our senior partners. All content undergoes a thorough review process to ensure it aligns with the latest legal standards and practices. 

Our partners, along with a team of legal experts, vet all informational outputs to guarantee their accuracy, relevance, and adherence to the ethical obligations of the legal profession. This process ensures that our content not only informs but also protects our clients’ interests.

Our Audience

Our primary audience includes residents of Orlando and Central Florida who have suffered personal injuries or injustices and seek knowledgeable legal representation. We also serve families, local businesses, civic leaders, and tourists needing expert legal advice and services.

Personal Injury Victims

This primary group includes individuals in Orlando and throughout Central Florida who have experienced personal injuries due to accidents, negligence, or deliberate actions. Our content aims to guide these individuals through the complexities of the legal process, offering clear explanations on how to seek compensation, what to expect during legal proceedings, and how to manage the challenges that arise from being injured.

Legal Community

Our content also serves legal professionals, including attorneys, paralegals, and law students, who are interested in the intricacies of personal injury law as practiced in Florida. We provide insights into case law, discuss changes in legislation, and offer detailed analysis of legal strategies, contributing to their professional development and expertise.

Local Community Members

We reach out to the broader community in Orlando and surrounding areas, including civic leaders, business owners, and local residents. Our content for this group focuses on promoting safety, understanding legal rights, and enhancing community well-being. We also cover our involvement in community service and local charity work, emphasizing our commitment to making Central Florida a safer and more informed place to live.

Tourists and Non-Residents

Florida’s status as a major tourist destination means that many non-residents may find themselves navigating the local legal system. Our content provides crucial information for tourists who might experience personal injuries during their stay. We address specific challenges they face, such as dealing with unfamiliar laws and finding legal representation far from home.

Families of Injury Victims

Recognizing the significant impact that personal injuries have on families, we also cater to the relatives and friends of those injured. Our resources help them understand what their loved ones are going through, how they can provide support, and what legal steps can be taken to ensure justice and proper compensation.

Media and Journalists

We also recognize the important role that media and journalists play in disseminating legal news and updates. Our content provides these professionals with reliable, timely, and well-researched information on personal injury cases, law firm updates, and significant legal trends affecting the Orlando area and beyond. Our engagement with the media also supports our mission to educate the broader public and advocate for safety and justice at a community level.

Topical Coverage

We cover a wide range of topics relevant to personal injury law, including auto accidents, medical malpractice, wrongful death, and more. Our content spans detailed service pages, insightful blog posts, and informative articles designed to guide clients through their legal journeys in Florida.

Content Types

At Wooten Kimbrough, P.A., we understand the importance of delivering content that is both informative and engaging. To meet the diverse needs of our audience, we offer a variety of content types, each designed to provide valuable insights and actionable information. 

Below is a detailed breakdown of the different types of content we produce, aimed at educating, engaging, and empowering our readers:

  • Evergreen Pages: Foundational content that provides detailed explanations of personal injury topics, from procedural guides to legal rights.
  • Blog Posts: Regular updates that offer insights into recent legal changes, firm news, and practical advice for injury victims.
  • News Articles: Articles that cover significant legal cases, firm achievements, and news relevant to our community.
  • Videos: Multimedia content that includes interviews with our lawyers, explanations of complex legal processes, and testimonials from clients.

Linking Policy

We adhere to a strict linking policy, ensuring all external content referenced is reputable and enhances our content’s value. Links are carefully selected to align with our commitment to accuracy and trustworthiness.


We are dedicated to accuracy and transparency in all our communications. Any inaccuracies identified in our published content are corrected promptly and clearly, maintaining our trust and reliability standards.

Disclaimer: All verdicts and settlements listed here are gross amounts before deductions for attorney fees and costs. Past results do not guarantee similar results in the future. Most cases result in a lower recovery. It should not be assumed that your case will have as beneficial a result. Before choosing a lawyer, ask for written information about the lawyer's legal qualifications and experience.